Marketing
Product
Product life cycle
A product usally has 5 stages in it's life Development, Introduction, Growth, Maturity and decline
This is an example of a niche product
Packaging
Effective packaging creates a good impression because10 percent of the money is put into packaging.The six functions are Protection
from damage(water,air), defining the product, providing informaton
(Allergy), ensure safety use ex.Tampering(Tyenol),Promotion
(Looks nice),and protection for product case for storage(space),
Transportation(doesn't break while moving),Children safety
This is an example of a seasonal product
This is an example of a fad product
Branding
Branding is logon, trademark and slogon
3 types of logo are monogram visual symbols and abstract symbols
BRAND NAME: Nike
Trademark: Checkmark
Slogon: Just Do It
Non-traditional PLC are fads which become popular fast then decline. Seasonal product that own comes out during a specific time of the year and last of all Niche which means the product own is tagert to a small group of people.
Non-traditonal PLC
Corporate Social Responsible
These are example of CSP companies
Supply and Demand charts
When you click on the picture you can see that the line moving towards upward-left is the demand and the other line is supply. The X axis is Quanity and the Y axis is the price of the product or price. When the 2 lines meet it is called a equilibrium because it is where both stock and people are happy. Therfore if you are above the line it is called a surplus because you have too many things in stock. Then the oppsite would be a shortage, meanung you don't have enough products because it is selling to fast or you don't have enough time.
Ingredients in products that pose a health threat
There are many ingredients that pose health issues such as:
-Asbestos
-Carrageenan
- Diacetyl
- Mercury
- Talc
- Saccharin
-Formaldehyde
-Radithor
Saccharin
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Two 1968 studies linked the chemical to bladder cancer -
In 1970 oncologists at the University of Wisconsin Medical School proved it cause bladder cancer among rats who consumed saccharin daily. -
National Institute of Environmental Health Sciences study declared the earlier research invalid. -
Rat digestion works differently from that of humans
For more information on saccharin go to